… but you are a Person

The other day I made a post concerning your reputation and your “brand”.

I wanted to make sure that you think about the flip side of this… you are a brand, but you are more importantly a person. People don’t want to be accosted by a “brand”, they want to know more about a person.

Chris Robley had a tongue-in-cheek take on this point, among others in the Bookbaby Blog